Archive for the ‘Getting Started’ Category

Get to know Ashley, a teacher from Oxford, AL!

Monday, March 28th, 2016



What is your occupation outside of Initial Outfitters?

Elementary Teacher

What was the first thing that you purchased with your IO money?

I purchased a flat screen TV for my husband! It made me feel WONDERFUL to do something special for him because he works so hard for our family. He had been asking for that TV for years, and we finally had enough money saved up to purchase one.

What is the most significant thing you plan to do with your IO money?

I am planning on saving every cent of our IO money so that I can contribute to a down payment towards a new house! It will make me feel amazing to be not just be able to say “I had a part in buying this,” but to also know that I had a “why” that was powerful enough to make me not stop until it was completed.

Friends and Family

What does Initial Outfitters give you on a personal level that you don’t receive from your occupation?

Initial Outfitters has provided a way for me to share my faith in Jesus with others, which I don’t always have at my teaching job. Every time I share my “WHY” bag, I share about Jesus — that He has called me to give to those who are in need.

How do you feel that you are able to make a difference with your IO business?

By sharing IO opportunities with others and helping others achieve goals for themselves.
Sharing with others how the Lord has blessed me with extra money, new friends, and opportunities to talk about Jesus.
Giving to the Charlie’s Lunch Ministry, and encouraging others to give also.
Making people smile by hosting fun parties.

Click here to learn more about joining Initial Outfitters!

Initial Outfitters, Inc. 3325 Skyway Drive Auburn, AL 36830


March Sign-On Bonus!

Thursday, March 10th, 2016

March is THE month to join Initial Outfitters!  New kits & a new Sign-On Bonus featuring our new Brooke Envelope Sling!


January Sign-On Bonus!

Wednesday, January 13th, 2016


Stick to your New Year’s Resolutions with Initial Outfitters!

Thursday, January 7th, 2016
Top 10 New Year's Resolutions

2016 is HERE! (Seriously, how is it already 2016!!?). We have compiled a list of some of the top New Year’s Resolutions made each year! 45% of Americans make New Year’s Resolutions each year, but only 8% are successful in achieving them. We’re here to change that! Initial Outfitters can help you achieve any and all of these top resolutions… and you’ll have fun while achieving them!  Click over to our “Join” tab for more information about Initial Outfitters, or contact your consultant!



Pay off debt


New job




Family time


Time with friends


Image makeover


Achieve dreams


Give back


Enjoy life




Initial Outfitters, Inc. 3325 Skyway Drive Auburn, AL 36830


Wrapping Up 2015!

Thursday, December 31st, 2015
A season to give thanks
An Auburn victory



Each year I’m completely amazed at how much the true heart of this company grows. Just when I think that it can’t get any bigger, it does. We aren’t just a company that sells personalized products. We are a group of people doing something that is making a difference in the lives of people around the world. We support each other, we encourage each other, we celebrate with each other. That is the definition of family to me. When Jim and Alicia asked me to come work on this project called Initial Outfitters years ago, I never expected that relationships and a sisterhood would be developed. You all have enriched my life so deeply. I’m truly thankful that each and every one of you are part of my family.

You ladies have had an amazing fall. 2016 holds the opportunity to dream bigger. I cannot wait to see what you accomplish. Knowing you all, it’s going to be huge. I wish you all a HAPPY NEW YEAR!

Lots of love,

Beth Reeves
Co-founder / Vice President

I am the luckiest girl in the world! Seriously. I am. I get to spend my days with an amazing group of people at the home office, playing with jewelry…planning fun events…making pretty things…HEARING STORIES OF SUCCESS, or how Initial Outfitters made a difference to someone somewhere…celebrating and encouraging you…seeing the faces of our Charlie’s Lunch kids and knowing that lives are being touched because IO exists… And the best part? Seeing that y’all are doing the same thing. I am amazed at the way that you all share, encourage, and celebrate each other. I get chills when I read your posts about hostesses and customers who were blessed through your businesses. I love seeing your confidence grow, your goals get bigger, and your belief in yourself and what is possible take you places you never thought possible!

As more and more of you believe that you can write a blockbuster for the story of your life, there is no limit to the fun that we can have, or the difference that we can make! Thank you for giving me this opportunity! I LOVE MY JOB, I love working for you, I love working with you, and I can’t wait to see what 2016 has in store for us!

Here’s to another great year!

Alicia Storbeck

When I reflect back on 2015 what I’ll remember are fun spirited, hard-working, and intelligent women who kicked into another gear in the fall. Watching you promote, making a difference in finances for your family, and encouraging others along the way, I am humbled that women of such great character have chosen to work with us. For those I met at Conference, Ignite, Disney, or someplace along the way, I enjoyed getting to know you, team members, and your family.

When we challenged you in July to write a story you could be proud of, you responded! Your teams are growing and more people are realizing the financial and emotional rewards of having their own home based business. And your consistent effort is being felt here at the home office and Charlie’s Lunch, helping us expand into new territories and feed more impoverished children around the world. If that weren’t enough, your Lunchbox love programs are supporting worthwhile causes in your communities and the funds you raised for Charlie’s Christmas will lead to lots of squeals of excitement.

No words could do justice to the gratitude and respect I have for each of you. I pray that God will bless you and your loved ones now and in the year to come. Hope you had a wonderful Christmas and I wish you a Happy New Year. Happy Holidays everyone.

Best wishes in 2016,

Jim Storbeck


All of us here at the home office worked around the clock to make sure each of you and your customers had the best Christmas EVER! It brings us great joy to think of all the gifts that were opened on Christmas morning across the country. Without each of you we would not be able to work for this great company and share in the holiday magic! We wish you and your families a HAPPY NEW YEAR!!

Hope you enjoyed your gifts,

An Auburn victory



Customer Service & Training

An Auburn victory



Marketing & Graphics

An Auburn victory



Jewelry Pull Room

An Auburn victory




An Auburn victory



Personalized Graphics

An Auburn victory




An Auburn victory



Checking & Shipping

An Auburn victory



IT/Systems & Accounting

Initial Outfitters, Inc. 3325 Skyway Drive Auburn, AL 36830


December Sign-On Bonus

Friday, December 4th, 2015

Join Initial Outfitters in December & add some best-selling seasonal favorites to your Starter Kit!


November Sign-On Bonus!

Monday, November 2nd, 2015

It really is the most wonderful time of the year! And the newly released November Sign-On Bonus is making it even better. Don’t miss out on our busiest season of the year. Join in November and add our Ruby Office Tote and Edgy Pendant on a chain for $29 (an $89 value).

Get to know Casey, a Field Leader from Palatka, Florida

Friday, October 16th, 2015


Casey Q&A

Outside of Initial Outfitters, what is your occupation?

I am a scrapbook store owner and photographer.


What was the first exciting thing that you did with your IO money?
The first thing I remember being so happy & free to do with IO money was being able to take my son to Build-A-Bear workshop the day he asked!


What is the most significant thing you have done, or are planning to do, with your IO money?
Truly IO pays all my bills as a single mom! It makes it all happen! There have been several months it has paid necessary bills to keep my retail store open. It pays my house bills, car payment, preschool bills and more! Knowing that I CAN do it feels so good!



What do you “get” personally from Initial Outfitters that you don’t “get” from your other occupation?
Oh my goodness, so many things! The relationships! The recognition! The free trips! I’ve owned my two businesses for 16 years and have never been patted on the back for anything, but with IO we get recognized for absolutely everything!!! At conference I felt like a queen. I truly feel like I have a real family with IO. God is at work everywhere in this company. Knowing that I’m part of helping with Charlie’s Lunch Ministry and my son gets to tell about and earn money for it, too, is so amazing! Also, all the mentoring & coaching… I can’t even put into words how grateful I am for that!


How do you feel that you are able to make a difference with your IO business?
I love doing Lunchbox Love projects, which help not only Charlie’s Lunch kids but my local organizations too. What an awesome way to share the love! I’m showing my son so many awesome things and he gets to help me in so many ways. He’s only 4 years old, but you would be surprised what he understands. I also get to help the ladies I sponsor change their lives when they put their heart into IO. I love seeing that happen!


October Sign-On Bonus!

Tuesday, October 6th, 2015

Don’t miss our just announced Sign-On bonus for October!!

Purchase a $99 Starter Kit (don’t forget to add the sign-on bonus!), and join Initial Outfitters for our busiest selling season of the year. Make & save money on all of your Christmas shipping this year while you help your friends, family, and community do theirs!



Join IO for $99 this fall!

Tuesday, August 11th, 2015