Posts Tagged ‘new catalog’

It’s an #IOarmparty!

Friday, February 12th, 2016



Don’t you love a trend that never goes out of style? Wearing multiple bracelets is one of those trends, and we are loving it! Initial Outfitters has over 60 different styles of bracelets to mix and match… how fun is this?! From different textures, shapes, metals, rhinestones and pearls, getting dressed has a new meaning. Just by adding an interesting arm party, you transform your look from something “thrown on” to “thought through.” Add a coordinating necklace and earrings, and you are ready to conquer the day feeling confident and cute! Check out some of our home office staff’s favorite IO arm parties!


holly arm party

“My wardrobe consists of a lot of black, so silver pieces mixed with different textures always play up my arm party. One of my regulars is my arrow bangle… LOVE IT! (Yes, those are my soon-to-be initials! #gettingmarried)” – Holly


JB0423-03 $34 Black Rhapsody with JP0545 VS Plate | JB0227 $29 SP Scripture cuff | JB0414 $16 Jet Black Crystals | JB0157 $46 Arrow bangle


evie arm party

“I honestly just got really excited about all of the new bracelets and wanted to wear them all at once, that’s why they are in my arm party. The hematite & gold Charleston is probably my new favorite. The khaki Keep it Casual goes with EVERYTHING! And of course, I had to throw in my gold disc bangle with my initial on it to make it my personal arm party!” – Evie


JB0716 $39 [E] 14K Gold Plated disc bangle | JB0428-01 $16 Khaki Keep it Casual bracelet | JB0429-02 $32 The Charleston Goldtone | JB0427-03 $28 Charmed Identity Bracelet


ashley arm party

“I love mixing metals and textures! The Sterling Braid Bracelet is my everyday staple, and I switch up my other two bracelets to play up the vibe of my outfit each day! PS- Those arent my initials, I know. I tend to play in the product room… work perk!” – Ashley


JS0246-01 $32 VG Freshwater Pearl Strand | JB0085 $259 Sterling Silver Braided Bracelet | JB0669 $48 [E] IW Oval suede bracelet


kayla arm party

“I am obsessed with our new wrap bracelets! My bronze wrap is quickly becoming my go-to piece. The silver cross bracelet is so dainty and ties into the silver plate, and a little pop of color never hurt anyone!” – Kayla


JB0153 $20 SP Cross bracelet | JS0247 $25 Turquoise and Freshwater Pearl | JB0430-03 $39 [E] That’s a Wrap, bronze


Show us your #ioarmparty!

Click here to shop for your unique arm party!

Initial Outfitters, Inc. 3325 Skyway Drive Auburn, AL 36830


Playful Patterns

Friday, February 5th, 2016


Playful patterns

Who doesn’t love the idea of an early spring? Phil, the groundhog, didn’t see his shadow earlier this week, which is perfect because our design team has created some beautiful patterns to celebrate and welcome spring! This year’s Pantone Colors of the Year, Rose Quartz and Serenity Blue, bring calm and happy emotions…especially when paired with green and gold. Our wide variety of items in fun stripes mixed with florals, plaids, and eyelet prints create exciting and unique gift options {don’t forget those gifts for yourself 😉 } that speak to so many different personality types! How will you ever choose just one?


phone case

SC0271-06 $24 | Green & Pink Flower iPhone Case
Behind the design:
We channeled our inner preppy using watercolor flowers, stripes, & of course pink & green!



SC0273-17 | $22 Bold Stripes Passport Cover
Behind the design:
We wanted to pick fresh, new Spring colors for the bold stripe that never goes out of style!


coffee mug

SC0276-26 | $18 Gold Eyelet Coffee Mug
Behind the design:
Inspired by the sweet eyelet dress that almost every girl has in her closet!



SC0277-15 | $42 Summer Plaid Wallet
Behind the design:
Who said plaid is only for the Fall & Winter? Not us! We loved revamping this plaid pattern to carry on into the warmer seasons!


Featured Patterns

Click here to shop the Catalog!

Meet the artists

Initial Outfitters, Inc. 3325 Skyway Drive Auburn, AL 36830


Isabella & Eleanor

Tuesday, September 22nd, 2015

The Isabella and Eleanor necklaces are our most versatile pieces ever, so it is no surprise that they have also become two of our best-sellers this fall. If you’re anything like the rest of us, you find yourself grabbing for the same necklace day after day as you run out the door because it’s quick and easy and you’re in a hurry. With the Eleanor and Isabella necklaces, you can grab for the same necklace each day but still change up your look! Each strand attaches with a simple lobster clasp, making changing up your look to fit your personal style each day super quick and easy! There are so many ways you can wear them—check out our video below to see our top 6 favorite ways!

We want to see how you rock your Initial Outfitters style with these necklaces, too! Use #Initialoutfittersstyle on Instagram & Twitter.

Isabella and Eleanor
So many ways to wear them!
So many ways to wear them!

Isabella and Eleanor

September Customer & Hostess Specials

Monday, August 24th, 2015


Join IO for $99 this fall!

Tuesday, August 11th, 2015


August Sign-On Bonus!

Tuesday, August 4th, 2015


October Sign-On Bonus

Thursday, October 9th, 2014


August Sign-On Bonus!

Friday, August 1st, 2014


Get the Cover Girl Look- Fall 2014

Thursday, July 31st, 2014


April Sign-On Bonus

Wednesday, April 2nd, 2014