Like many companies, Initial Outfitters started with a dream.  Alicia and Jim Storbeck dreamed of owning their own company – one that would make a difference in people’s lives, and be a great place to work.  One that allowed creativity, flexibility, opportunities for people to achieve success, grow, and be rewarded.

Does that sound like you in a way?

As they moved through their corporate careers, witnessed and experienced layoffs, fought the “glass ceilings”, dealt with the politics…it became more and more evident to them that the time was coming when they would leave it all behind.   When they were offered a relocation package to Upstate New York, they accepted, knowing that their divisions would be sold and that they would be out of work.  So they rented a small apartment, took one car, moved most of their belongings into storage, and lived on less than one salary, saving the rest…all in preparation for the next step.  Their own business!

Just as they predicted, their divisions were sold, and they were ready!  In 1997, the Storbecks launched their first company with great success.  They realized that many of their customers were ladies who were looking for a way to make extra income, but needed the type of business support only available through direct sales.  As they listened to the dreams and desires of these ladies, the Storbecks began to dream too!  What if we could make a difference…

In 2006, after years of dreaming and planning, a Dream Team was formed, and Initial Outfitters was launched!  Beth Reeves, who began working with the Storbecks as an engraver while in college, joined them full time after graduation.  She was an integral part of that original Dream Team.  Today, she is the Co-Founder of Initial Outfitters, and an amazing success story!

As Initial Outfitters has grown, Alicia and Beth have been joined by many others who are as dedicated to the success of Initial Outfitters’ consultants as they are.  The home office team is focused on and dedicated to helping women succeed!

But there is more to it than just business.

From the very beginning, Alicia, Beth, and Jim all knew that Initial Outfitters was about much more than just business.  They wanted to make a difference, for Initial Outfitters consultants, and for others.  Initial Outfitters partnered with Charlie’s Lunch ministries, and everyone’s hearts were hooked!

Today, the home office staff and consultants alike are in love with the hundreds of children that Initial Outfitters helps feed both physically and spiritually through our partnership with this ministry.

Two of our leaders found such a purpose for their businesses through the partnership with Charlie’s Lunch that they challenged their teams to sell 1137 lunchboxes and sponsor a Charlie’s Lunchroom as a team.  Both teams rose to the challenge in a matter of months!  Today, the teams of Amy Padgett and Alana Donovan each proudly sponsor a Charlie’s Lunchroom through Initial Outfitters!  You could do this too with the team that you build!

You can read more about this in the Charlie’s Lunch section of our website. It is a very important part of who Initial Outfitters is; a partnership that has given the company and many consultants a very meaningful purpose for their business.

At Initial Outfitters, it has been a lot of fun getting to this point, and it is exciting to think about where this will go next!  We hope that you join us, and make your dreams come true along with us!