Our Story

Have you ever felt like someone else was directing the course of your life? Jim and I did. So, when we were relocated to Upstate New York, we moved our belongings into storage – in Auburn, AL! We had a dream, and we were planning. Three winters later, we left the corporate world, moved to Auburn and started a business selling personalized jewelry and sorority gifts.

Beth Reeves joined us there as a college student. In 2006, the three of us saw an opportunity to do something radically different – to teach others how to start their own personalization business, and Initial Outfitters was born. Now we have the privilege of working with thousands of amazing women, just like you, who have a passion for something to call their own.

Imagine your own business, making money while making new friends, loads of recognition, and the freedom to do it all from the comfort of your own home office. Sure you’ve probably heard of others doing something similar. What makes us different? For starters, we believe we exist to make a significant and lasting difference in the lives of our consultants and their families by providing the best opportunity in direct sales to earn extra income. We keep it simple and easy with a beautiful product line that is constantly fresh and original, highly desirable, and has something for everyone.

Initial Outfitters is growing around the country as a result of entrepreneurial women like you who are attracted to our boutique line of personalized products and who want to work at home, on their schedule. Let’s face it, you’re busy. We get it. So work as much as you want with Initial Outfitters. Whether your goal is to pay down credit cards, the mortgage, the SUV, kid’s activities or even earn a full-time income, it’s all possible at IO. And that’s just the beginning. Your social life is about to get a lot more interesting.

You’ll develop close relationships with fellow consultants from across the country through our social networks, conferences, and tropical vacations. Our consultants fondly refer to their Initial Outfitters sisters as their IO family. And when you get together with your hostesses and guests it’s going to be a great time. So yes you will make new friends, some of them life long, but you will also receive loads of recognition at each level of achievement. The first step is simply to start! Start your business, your way for as little as $99.