Initial Outfitters

Personalized Jewelry and Gifts through Home Parties

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Our Story

Our Story

Have you ever felt like someone else was directing the course of your life? Jim and I did. So, when we were relocated to Upstate New York, we moved our belongings into storage – in Auburn, AL! We had a dream, and we were planning. Three winters later, we left the corporate world, moved to Auburn and started a business selling personalized jewelry and gifts.

Beth Reeves joined us there as a college student. In 2006, the three of us saw an opportunity to do something radically different – to teach others how to start their own personalization business, and Initial Outfitters was born. Now we have the privilege of working with thousands of amazing women, just like you, who have a passion for something to call their own.

Your Business, Your Way

Imagine your own business, making money while making new friends, loads of recognition, and the freedom to do it all from the comfort of your own home office. Sure you’ve probably heard of others doing something similar. What makes us different? For starters, we believe we exist to make a significant and lasting difference in the lives of our consultants and their families by providing the best opportunity in direct sales to earn extra income. We keep it simple and easy with a beautiful product line that is constantly fresh and original, highly desirable, and has something for everyone.

Initial Outfitters is growing around the country as a result of entrepreneurial women like you who are attracted to our boutique line of personalized products and who want to work at home, on their schedule. Let’s face it, you’re busy. We get it. So work as much as you want with Initial Outfitters. Whether your goal is to pay down credit cards, the mortgage, the SUV, kid’s activities or even earn a full-time income, it’s all possible at IO. And that’s just the beginning. Your social life is about to get a lot more interesting.

You’ll develop close relationships with fellow consultants from across the country through our social networks, conferences, and tropical vacations. Our consultants fondly refer to their Initial Outfitters sisters as their IO family. And when you get together with your hostesses and guests it’s going to be a great time. So yes you will make new friends, some of them life long, but you will also receive loads of recognition at each level of achievement. The first step is simply to start! Start your business, your way for as little as $99.

The Initial Outfitters Difference? Our Passion.

At Initial Outfitters, we are passionate about people.

Yes, we have an amazing array of personalized jewelry and gifts. Our product line is the most diverse in the industry. However, it is what those products do for people that matters most to us. We make a difference in lives as we sell these amazing products – differences like paying cash for braces, debt-free Christmases, affording the family vacation you have dreamed of, even leaving a traditional job to be home with the kids.

But it’s not all financial. The personal growth, self-confidence, and fulfillment that come with success and recognition are important, too. At the same time through IO Loves, we are helping to change the course of thousands of kid’s lives by partnering with ministries that educate and feed children living in poverty. 100% of the profits from the sale of IO Loves items are donated to amazing charities working here in the U.S. and around the world.

IO Loves

MEET THE TEAM

Alicia

ALICIA STORBECK

FOUNDER
Beth

BETH REEVES

CO-FOUNDER
Jim

JIM STORBECK

FOUNDER
Ashley

ASHLEY MEDEIROS

MARKETING MANAGER
Jennifer

JENNIFER BURCH

CUSTOMER SERVICE MANAGER
Cody

CODY BLAIR

SENIOR ACCOUNTANT
Mandy

MANDY PRINCE

PRODUCTION MANAGER

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